Tor Valenza
7 min readMay 2, 2019
The 2020 Democratic Messaging Strategy: Contrast and Vision

Memo to 2020 Democratic Candidates on Energy and Climate Messaging — with Examples

Hi, everyone. No time for intros. Let’s just get into it, because as 16-year-old Greta Thunberg recently said, “I want you to act as you would in a crisis. I want you to act as if our house is on fire. Because it is.”

The good news for Democratic candidates is that the incumbent GOP presidential candidate is not and will not act as if our house is on fire. That’s really bad for…

Tor Valenza

Tor Valenza aka “Solar Fred” is a solar marketing consultant, advocate, and writer.