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“Clean energy” is lower carbon, but not necessarily “renewable energy”

Recently, Secretary of Energy Rick Perry told Fox News that President Trump supported “clean energy” and included natural gas exports and nuclear energy support as examples of the administration’s “clean energy” accomplishments. This wasn’t surprising, but I wondered if the viewers understood the nuances of the term “clean energy.”

Our “energy” words matter. They not only shape public opinion, but they also help consumers, businesses, and voters to choose the type of energy they want to use in their homes, businesses, and governments. While very different, “energy,” “renewable energy,” and “clean energy,” are often used interchangeably. …


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Dear Fossil Fuel Worker,

You don’t know me, but I am one of the 250,000 solar energy workers in America, and I wanted to reach out and tell you that I appreciate the work that you do today and have done for the last 150 years. Perhaps you’re thinking I’m being sarcastic and that this letter is going to be a big Green Peace joke, but I assure you that there will be no jokes or snarks in this letter. This is truly a letter of appreciation and of hope for your success and our working together in the near…


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The 2020 Democratic Messaging Strategy: Contrast and Vision

Memo to 2020 Democratic Candidates on Energy and Climate Messaging — with Examples

Hi, everyone. No time for intros. Let’s just get into it, because as 16-year-old Greta Thunberg recently said, “I want you to act as you would in a crisis. I want you to act as if our house is on fire. Because it is.”

The good news for Democratic candidates is that the incumbent GOP presidential candidate is not and will not act as if our house is on fire. That’s really bad for the world, but the result is that Democrats for every office can use…


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I’ve been doing marketing for the solar industry for the last 10 years, and although the U.S. solar industry has completed over two million installations across America, residential and commercial solar are still less than 2% of the overall grid. Why? Glad you asked.

I suspect that the reason that the majority of Americans did not call a solar installer last Tuesday is that there are still a few myths; i.e., that solar is too expensive, and even when that perception is proved wrong, the people who can and want to go solar have other priorities. I mean, your lights…

Tor Valenza

Tor Valenza aka “Solar Fred” is a solar marketing consultant, advocate, and writer.

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