What are the meanings of “clean energy,” “renewable energy,” and “energy” in media and politics?Recently, Secretary of Energy Rick Perry told Fox News that President Trump supported “clean energy.” What did he mean by “clean energy?”Jul 16, 20191Jul 16, 20191
Published inThe Sun CompanyAn Open Letter to a 2019 Fossil Fuel Worker from a 2019 Solar WorkerDear Fossil Fuel Worker, thank you and I hope the best for you.May 14, 20199May 14, 20199
Memo to 2020 Democratic Candidates on Energy & Climate Messaging — with ExamplesAs 16-year-old Greta Thunberg recently said, “I want you to act as if your house is on fire. Because it is.” Time for contrast and vision.May 2, 2019May 2, 2019
Let’s reframe (again) how to market solar. Savings is no longer enoughI’ve been doing marketing for the solar industry for the last 10 years, and although the U.S. solar industry has completed over two million…May 8, 20181May 8, 20181
